Education:

• PhD from Northwestern University Evanston, IL


• Quantitative marketing modeling, Econometrics and Bayesian Statistics, working with Prof. Pradeep Chintagunta, Prof. Puneet Manchanda at the Graduate School of Business at University of Chicago.
• Advanced choice modeling techniques and Econometrics, working with Prof. Frank Koppelman at the Department of Civil Engineering at Northwestern University

• MS from Massachusetts Institute of Technology Cambridge, MA


• Discrete choice analysis and Transportation demand forecasting, working with Prof. Moshe Ben-Akiva

• BS from Tsinghua University Beijing, China.


• Transportation demand forecasting, working with Prof. Huapu Lu

Publications:

• Estimation of Preference Heterogeneity in Markets with Costly Search Ilya Morozov, Stephan Seiler, Xiaojing Dong and Liwen Hou, Marketing Science, forthcoming.
• Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards Yacheng Sun, Xiaojing Dong and Shelby McIntyre, Marketing Science, 2017 36(3), pages 329-337.

   Press Release: Paying Online Community Members to Write Product Reviews Backfires Badly Among the Socially Influential
   Media: Why Paying Users to Write Reviews of Products Is Probably a Bad Idea (Consumer Affairs)
   Media: Study Finds Paying For Online Reviews Leads To Fewer Reviews (Consumerist)
   Media: What Motivates User-Generated Content? Small Monetary Rewards Backfire Again (Analysis Goroup)
• Satisfaction Spillovers across Categories Xiaojing Dong and Pradeep Chintagunta, Marketing Science, 2016 35(2), pages 275-283.
• Correlation or Causation?: The Sorry State of Inference in Empirical Modeling Xiaojing Dong and John M. Heineke, Journal of Investment Management, 2016, 14(3), pages 62-73.
• An Empirical Study of Physicians' Sample-Dispensing Decisions: Evidence for the Roles of Experimentation and Subsidy Xiaojing Dong and Ying Xie, Journal of Marketing Analytics, 2014 2(3), pages 135-161.
• The Effects of Bid-Pulsing on Keyword Performance in Search Engines Savannah Wei Shi and Xiaojing Dong, International Journal of Electronic Commerce, 2014 19(2), pages 3-38.
• A Book Review on The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies, Xiaojing Dong and Shelby McIntyre, Quantitative Finance, 2014 14(11), pages 1895-1896.
• Comparison of Continuous and Discrete Representations of Unobserved Heterogeneity in Logit Models, Xiaojing Dong and Frank S. Koppelman, Journal of Marketing Analytics, 2014 2(1), pages 43-58.
• The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication, Xiaojing Dong, Ramkumar Janakiraman and Ying Xie, Marketing Science, 2014 33(4), pages 567-585.
• "Forecasting Demand for Fashion Goods: A Hierarchical Bayesian Approach," Philip Yelland and Xiaojing Dong, Intelligent Fashion Forecasting Systems: Models and Applications, Editors: Tsan-Ming Choi, Chi-Leung Hui and Yong Yu, published by Springer, 2013.
• "Understanding Sample Usage and Sampling as a Promotion Tool - State of Industry Practice and Current Research," Xiaojing Dong, Ying Xie and Michael Li, Innovation and Marketing in the Pharmaceutical Industry, Editors: Min Ding, Jehoshua Eliashberg and Stefan Stremersch, published by Springer, 2013.
• Bayesian Modeling in Finance, Xiaojing Dong and Carrie H. Pan, Journal of Investment Management, 2013 11(1), pages 82-97.
• A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior, Xiaojing Dong, Pradeep K. Chintagunta and Puneet Manchanda, Quantitative Marketing and Economics, 2011 9(3), pages 301-337.
• Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior, Xiaojing Dong, Puneet Manchanda and Pradeep K. Chintagunta, Journal of Marketing Research, 2009 46(April), pages 207-221.
• Book on an Application of Hierarchical Bayesian, Xiaojing Dong, Publisher: VDM Verlag Dr. Mueller e.K., 2007
• "Hazard/Survival Models in Marketing", Pradeep K. Chintagunta and Xiaojing Dong, The Handbook of Market Research, Uses, Misuses, and Future Advances, Editors: Rajiv Gover and Marco Vriens, Sage Publications, 2006. CHOICE Award for Outstanding Academic Title 2007
• Moving From Trip-Based to Activity-Based Measures of Accessibility, Xiaojing Dong, Moshe Ben-Akiva, John Bowman and Joan Walker, Transportation Research A, 2006 Vol. 2, pages 163-180
• Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry, Puneet Manchanda, Dick Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing Dong, Peter Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas Steenburgh, Jaap Wieringa, Marta Wosinska and Ying Xie, Marketing Letters, 2005 16(3), pages 293-308.

Teaching:

• Principles of Marketing: a survey course for undergraduates
• Marketing Analytics: a new course developed in response to the call for Analytics Talent in Business

Useful Links:

• Books recommended by Bill Gates
• Must read by Mark Zuckerberg
• Spurious correlations